What happens when an Australian beauty brand teams up with one of London's most loved bakeries? A weekend filled with glow, great coffee, delicious treats, and an incredible community.
Recently, the Basics By B girls headed to London for a special activation with Cheeky Scones, bringing a little slice of Australia to the UK. Our mission was simple: share the Australian glow with Londoners and create a memorable experience that combined beauty, community, and a uniquely Aussie-inspired treat.
For the entire weekend, the first 100 people who followed Basics by B received a complimentary TimTam scone, a coffee of their choice, and a full-size Basics By B Glow Drops on us. The response was incredible, with beauty lovers, coffee enthusiasts, and curious passersby all stopping by to join in the fun.
The TimTam scone was the perfect choice for the collaboration, combining the comfort of a traditional scone with one of Australia's most iconic sweet treats. It quickly became a crowd favourite and the perfect companion to a morning coffee and radiant skin.
Even after the first 100 gifts had been claimed, the celebrations continued. Every customer who ordered a TimTam scone throughout the activation received a complimentary Glow Drops, allowing even more people to discover their new glow product.
Beyond the products and treats, the highlight of the weekend was meeting so many amazing people. We loved introducing new customers to Basics by B, and connecting with our growing UK community face-to-face. The energy throughout the activation was unforgettable, and seeing everyone enjoy the experience made it all worthwhile.
A huge thank you to the incredible team at Cheeky Scones for bringing this collaboration to life and to everyone who stopped by to support us.
London, thank you for the warm welcome. We loved bringing the Australian glow to the UK, and this is only the beginning🩵
