If you love a dark lip, these new lip stains shades are for you. We’ve created our darkest lip stains yet!  introducing Amalfi and Positano....

At Basics by B, we’re all about elevating your everyday essentials and this time, we’re taking it to a whole new level. We’re beyond excited...

With the launch of our fourth Beauty Academy line up, we’ve been taking a moment to reflect on how far The Beauty Academy has come....

We’re excited to celebrate a special milestone,  Basics By B has officially been in Adore Beauty retail stores for one year! Over the past year,...

As a founder, I spend a lot of time looking at numbers. Lately, those numbers have been telling a fascinating story, one that connects our...

As Basics By B celebrates 7 years, we’re taking a moment to look back on the journey so far, reflecting on the milestones, growth, and...

Last night, we celebrated the official launch of our Basics By B Lip Stains with an intimate dinner at the beautiful Café Sydney, surrounded by...

Lip stains are having a major moment in beauty right now and for good reason. Consumers love a lip product that’s both low maintenance and...

Our Valentine’s Day Beach Pop-Up 💌✨ This Valentine’s Day, Basics By B took the glow on the road! Introducing The Glow Rider, our very own...