Company News
An Evening of Glow at Duchy, London
There's nothing we love more than bringing people together, and our recent brand dinner at Duchy in Shoreditch was exactly that. An evening of great...
The Basics by B Glow Trip: Mykonos Edition
If there was ever a trip that lived up to the hype, it was our Basics by B Glow Trip to Mykonos. We brought together...
Basics by B Brings the Australian Glow to London with Cheeky Scones
What happens when an Australian beauty brand teams up with one of London's most loved bakeries? A weekend filled with glow, great coffee, delicious treats,...
Meet Amalfi And Positano! Our newest lip stain shades
If you love a dark lip, these new lip stains shades are for you. We’ve created our darkest lip stains yet! introducing Amalfi and Positano....
The Ultimate Basics by B Giveaway, Your Chance to Win Luxury + a years worth of makeup !
At Basics by B, we’re all about elevating your everyday essentials and this time, we’re taking it to a whole new level. We’re beyond excited...
The Beauty Academy Is Back!
With the launch of our fourth Beauty Academy line up, we’ve been taking a moment to reflect on how far The Beauty Academy has come....
Celebrating 1 Year of Basics By B in Adore Beauty Physical Stores
We’re excited to celebrate a special milestone, Basics By B has officially been in Adore Beauty retail stores for one year! Over the past year,...
Is the Lipstick Index Real? Why Our Lip Stains Are Defying the Economic Downturn
As a founder, I spend a lot of time looking at numbers. Lately, those numbers have been telling a fascinating story, one that connects our...
It's our Birthday!!! Basics By B turns 7!
As Basics By B celebrates 7 years, we’re taking a moment to look back on the journey so far, reflecting on the milestones, growth, and...