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INGREDIENTS & FAQS

Formulated by Bonnie G, a make-up artist with 20 years experience all our products are made with beautiful completely safe ingredients that are designed to be high performance, to look and feel amazing, have a long shelf life and be non toxic.

We are free from carcinogens and toxins. Specifically we are always free from- 

Parabens, Lead, PEGS, Sulfates SLS/SLES, Mineral Oil, Siloxanes, Heavy Metals, Triclosan, Coal Tar, Benzene, Arsenic, Animal Oils, Mercury, Nanoparticles, Formaldehyde-releasing agents, Micro beads, carbon black, benzene, phthalates.

We are passionate about being vegan and cruelty free. It's 2021 no one should be testing on animals right? And there is absolutely no need to use animal derived ingredients either.

The entire packaging of our famous palettes is recyclable, when you're finished put it straight into your recycling bin.

The outer cardboard light blue boxes from our products are also home recyclable.

We keep our shipping process as sustainable as possible too. All our satchels that we ship our orders in are home compostable and reusable if you would like to use them again, if not pop them into your compost.

 

We are not all natural... Why??

We believe 100% natural ingredients make for lack lustre make-up that goes off and smells funny after a month or two. It's just not our jam!

100% natural doesn't look or perform the way we want our make-up to perform. Our man made ingredients are completely safe and they make our product have an amazing texture, colour and wearability!!! It takes them to the next level!

And PLEASE don't be fooled, most make-up brands out there that claim to be ALL natural actually aren't 100% natural, they use man made colours (lakes and oxides) and yet they continue to claim they are "completely" natural. If a product has a bright vivid colour- IT IS NOT all natural (unless it contains crushed up red beetles- an ingredient known as Carmine).

 If a product has a bright vivid colour either it uses man made colours, or it uses crushed up beetles. Please don't be fooled by clever marketing BS! I see so many brands claiming to be 100% natural selling red and pink lipsticks, but they all secretly use man made ingredients to get their beautiful pigments and try to conceal it from the gullible consumer! They even list the ingredients on their website but leave off the colour ingredients!!! SO SNEAKY.

Unless it's a very light pink or beige it has man made colours in it, period.

If you really want a brightly coloured 100% natural lipstick that's also vegan and cruelty free literally your best option would be tint made from a beetroot or carrot! That's it. Anything else uses either beetles (eeew!) or man made colours!!! 

We use a mix of man made and natural ingredients. To put it simply we use our man made ingredients because they are superior in look, feel and texture. 

All our ingredients are non toxic and 100% safe to use.

We are and always will be free from toxins and carcinogens.