A staple in our makeup range, the Basics By B Alter Ego Concealer was designed to give you the coverage you want without losing that real skin like finish we love. Full coverage, creamy, hydrating and creaseless, it melts seamlessly into the skin while helping to disguise everything from stubborn dark circles to redness and blemishes.
And now, the Alter Ego family is growing.

Introducing Shade 1A
our newest and lightest Alter Ego Concealer shade.
With the addition of 1A, the range has now expanded to 12 shades, giving even more complexions the chance to find their match.

We wanted to create a concealer that could tackle those hard to mask dark circles without feeling heavy, dry or cakey. The result is a creamy, hydrating formula that delivers full coverage while still looking like real skin.
Whether you’re brightening under the eyes, covering blemishes or evening out your complexion, Alter Ego blends seamlessly into the skin for a smooth, natural looking finish.
Our newest shade, 1A, sits at the lightest end of the range while keeping everything you already love about the Alter Ego formula.
Meet 1A and discover all 12 shades of Alter Ego Concealer at Basics By B.