In September, we brought the Basics By B experience to Bondi Beach, transforming 222 Campbell Parade into a vibrant, custom retail space. As a primarily online brand, this pop-up was an exciting opportunity to connect with our community in person, offering an immersive experience where customers could explore our products, participate in beauty workshops, and engage with like-minded brands.
Over four weekends, we collaborated with some incredible partners to bring unique experiences to our customers, making each visit to our pop-up special and memorable.
To kick off the pop-up, we partnered with a beautiful flower shop, adding a touch of natural elegance to our space. Customers who visited us in Bondi Beach were treated to a free bouquet with every purchase, making their shopping experience even more special. The combination of beauty and blooms created an inviting atmosphere that intrigued and delighted our Sydney community.
We teamed up with Intu Wellness for our second weekend to offer an exclusive wellness experience. Customers enjoyed complimentary Glow Drinks paired with Glow Drops, bringing together the best of beauty and wellness. This collaboration was a highlight for many, providing a refreshing way to enhance their glow from the inside out.
The third weekend was all about personalisation and self-care. We introduced limited-edition custom pop-up store hats, along with complimentary Body Glow samples with every purchase. This experience allowed our customers to take home not only their favorite beauty products but also exclusive merchandise to remember the event.
Throughout the entire pop-up, visitors had the chance to meet Bonnie and participate in makeup workshops, learning expert beauty techniques that are harder to master online. This hands-on experience allowed customers to engage directly with our brand, ask questions, and refine their beauty skills in an interactive setting.
For our final weekend, we teamed up with Funday Sweets for a fun and flavorful experience. This weekend was particularly special as we also launched our brand-new Jube Tube Lip and Cheek Stain, available in two stunning shades: Watermelon (Dark Pink) and Cherry (Red Pink). To celebrate, each purchase included custom Basics By B Gummy Bears from Funday Sweets, making the launch even more exciting.
Bringing our brand into a physical space for these four weekends was an unforgettable experience, allowing us to connect with our customers beyond the digital world. The enthusiasm, support, and energy from our community made this pop-up a huge success, and we’re already looking forward to creating more in-person experiences in the future.
We met so many of our amazing customers over these four exciting weeks, but not only that we met so many new customers and was able to introduce them to some of our best sellers!! (Glow Drops + Body Glow 🩵).Â
We want to thank all who came, it was so great to have everyone come and experience our Products in a retail setting which inspires us to continue to grow as a brand. But also a big thank you to the brands (Intu Wellness + Funday Sweets) who collaborated with us to make this experience so much more exciting!
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