The search for our next artist to collaborate with commenced in 2023. After two successful partnerships with Australian female artists Claudia Miranda and Lou Martin it was...

What started as a "pie in the sky idea" came to life recently to launch our new Body Glow.If you didn't see us in person...

Bonnie gets inundated with questions on instagram so we've asked her to answer some of the most asked questions about Basics by B here: How...

Why Basics by B is reducing the use of plastics in our products, and how we are doing this.

We were thrilled to see another great Mamamia write up featuring our Velvet Lipstick in the colour 'Vegas' this week. Holly Wainwright writes about using...

When I first created this product range, I never imagined that the Liquid Glow Drops would become the one product that entirely transformed my entire business. I...

We love this feature on our brand founder Bonnie in the latest retail beauty magazine! "A trailblazer in the industry, Bonnie’s dedication and creative vision...

Well this just made my week! Leah Campbell editor of Mamamia's You Beauty podcast bought and reviewed our Lash Lifting Drama mascara and she ranks it...

The Prevention Magazine Best Of Beauty Awards are the most-trusted guide to beauty for smart, curious,  Australian women 35+. We were stoked to have 2 of our...