Discover the Power of Beautiful, Cruelty-Free Lashes

Basics By B - Your Go-To for the Best Cruelty-Free Mascara in Australia

Natural, Vegan, and Effective

At Basics By B, we believe that beauty should never come at the expense of our furry friends. Our mascara is made with the finest natural and vegan ingredients, ensuring that you can achieve stunning lashes without compromising your values.

Lashes That Last All Day

Say goodbye to smudged or flaky mascara. Our long-lasting formula is designed to stay put from morning to night, giving you beautiful lashes that hold up under any condition.

Bold, Voluminous Lashes

Get ready to turn heads with our mascara. Our unique formula adds volume and length to your lashes, instantly enhancing your natural beauty and giving you a dramatic look that's sure to make a statement.

Gentle on Sensitive Eyes

We understand the importance of products that are safe for everyone. That's why our mascara is specifically formulated to be gentle on sensitive eyes and suitable for contact lens wearers. Say goodbye to irritation and hello to stunning lashes!

Precision Application Made Easy

Our mascara comes with a precision brush that allows for effortless application. Whether you're a makeup pro or just starting out, achieving flawless lashes has never been easier with Basics By B.

Cruelty-Free and Ethically Sourced

Basics By B is proud to be a cruelty-free brand. We never test on animals, and our ingredients are ethically sourced. When you choose our mascara, you can feel good about your purchase knowing that it aligns with your values.

Experience the power of beautiful lashes with Basics By B. Shop now and discover the best cruelty-free mascara in Australia.