On February 1st, Adore Beauty proudly unveiled its first retail store at Westfield Southland in Melbourne. We are delighted to have the incredible opportunity to be one of the 260 brands featured in this landmark opening, marking a significant moment in the brand’s expansion into the physical retail space.
Adore Beauty plan to open 20 physical retail stores in the next 12 months and Basics By B will be in all of them! These physical retail stores showcase our products in a dynamic and interactive environment, and we are thrilled to have be working with Adore.
Adding physical retail to our offering has not only strengthened our presence but also enhanced the brand experience for our customers in a new and exciting way.
Stay tuned for more....