You’ve been asking (okay, begging 😜) for us to launch a base range, and this month I finally get to say: it’s here. Meet Alter Ego Concealer, the very first product in our brand-new Base Range, with more complexion goodness coming soon.
I’ve spent years testing formulas, tweaking textures, and saying “not good enough” more times than I can count. Dark circles, redness, little “I-was-up-too-late” shadows… they’re real life. I wanted a concealer that covers what you want covered, hydrates instead of cracking, and still looks like skin. No cake. No dryness.
Why Alter Ego?
Looks like skin. Lightweight, smoothing, and comfortable all day.
Hydrating & high coverage. Brightens under-eyes, softens fine lines, and evens out redness.
10 shades. Curated to cater for all skin tones.
Since launching, we’ve seen so many genuine reviews and DMs rolling in (keep them coming!). You’ve shared no-filter photos, get-ready-with-me videos, and the sweetest messages about finally finding a concealer that doesn’t settle or look dry in fine lines.
We are building a huge online library with dozens of images of our customers wearing the concealer to help you shade match your best suited colours.
This is just the beginning. Alter Ego Concealer is the first step in our Base Range, and we’re already deep in development on the next products. If you love a natural, polished base that still looks like you, you’re going to be very happy with what’s coming.
Thank you for trusting me and for pushing us to make products you actually want to wear every day. I can’t wait to see your looks and read more of your reviews.
Alter Ego Concealer — available now in 10 shades.
Go find your match and show me your before-and-afters. I’m watching every tag.
B x 💛
